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At SK we place ethical business before commercial interests

The natural ingredients of SK's "Wellbeing Eating" philosophy will give you a tongue tingling experience bursting with natural flavours

Asparagus

We understand the reality of modern economics and we believe ethical business is a balance of social responsibility and honest reward. We are proud our business hinged on our philosophy, the placement of ethical business above all interests. With the existing social imbalance, the use of exclusivity to monopolising life’s necessity is greedy and immoral. SK’s exclusive natural eating philosophy, chooses to share this phenomenon. It is our ideology.

Our foremost goal is to make our natural philosophy affordable, providing accessibility with no social boundaries to eradicate elitism. With our beliefs we chose not to have a physical presence on the high street to distribute our core products. For us this high street network is a glorified expensive storage facility, adding unnecessary cost to defeat our business model. These collective decisions enable us to achieve our foremost goal in delivering our pledge to the vast majority.

SK's Ethos

美德精神

人性本善

Believing morals is in our nature.

Sharing and applying these morals are the ethos of humanity.

道德良心

Wealth does not mean greed.

Unethical wealth is immoral, sharing the mechanism for ethical wealth holds the key to moral equality.

堅守承諾

Integral responsibility is our philosophy.

Placing morals before commercial interest is our belief, sharing our passion in natural food is our ideology.

用心以誠

Honesty is the virtue of trust.

The reward for holding such virtue is the knowledge that you have done so.